Marketing Specialist Full Job Description

FERNSON Brewing Co & Totally Rad - Sales & Marketing Intern

sioux falls,sd

 

COMPANY DESCRIPTION

Fernson Brewing Company is located in Sioux Falls, South Dakota. Over the last 11 years, Fernson has quickly become the largest brewery in South Dakota. Our food venture, Totally Rad Eats, was added in the Summer of 2025. Despite the wide-open spaces on the Great Plains, we create things to bring people together.

JOB OVERVIEW AND OPPORTUNITIES

*disclaimer*

We aim to promote widespread and positive understanding of the Fernson brand, with the goal of selling more of our products and creating the best taproom experience. If you embody a solution to this goal, even in ways not listed below, we’d love to hear from you.

This position will primarily work with the Sales and Marketing teams. Job Duties will be assisting with Fernson’s digital presence and conducting product samplings, but as our team is small, the workload will be very diverse. You will collaborate with the taproom team on events, promotions, and other initiatives to increase sales. You’ll work with the sales team on preparing sales materials, supporting events, and planning campaigns that amplify their efforts. You’ll find yourself building photoshoots, tasting beer, attending events, and many other unique tasks. You will have the opportunity to grow into other roles that fit your skillset as the company needs and finds beneficial

We aim to be the most thoughtful experience on earth. In marketing, this means that we value quality, targeted content over a “turn and burn” approach. It means we take our time and do things right. We value originality and creative problem solving. We don’t copy what others do, but respond to trends with better products, marketing, and experiences. Our brand voice is approachable, fun, imaginative, simple, humble and sincere.


JOB DUTIES AND RESPONSIBILITIES

  • Schedule, coordinate, and post content on all Fernson and associated  businesses social media platforms, including Instagram, Facebook, TikTok, Untappd & Google Business

    • Work closely with the brand manager on content creation

  • Aid the sales team on sales events & product tastings

  • Copywriting within the Fernson brand voice, for placement on social media captions, and blog posts

  • Assist in asset creation including photography and videography. 

  • Research, develop, and execute traditional and social media marketing programs, advertising and sales programs 

  • Learn and/or execute best practices in building and targeting audiences with advertisements on Facebook Ads Manager and Google Ads.

  • Collaborate with the brand manager on conceptual direction of new beer releases

  • Assist Sales team on delivery of products and relationship management with new and existing accounts.

WORK ENVIRONMENT

This job operates in an office environment with occasional out of office work for photoshoots, collaborations, and product samplings

DESIRED MINIMUM QUALIFICATIONS

  • Education in marketing, sales, or advertising

  • Brewery, entertainment, or hospitality experience a plus

  • Understanding of social media platforms

KNOWLEDGE & SKILLS

  • Strict attention to detail and strong organizational skills are a must

  • Eager to collaborate in a cross-functional environment

  • Ability to manage one’s own time & productivity

  • The ability to multitask on a wide array of projects and tasks

  • Strong verbal, written and communication skills

  • Advanced computer literacy - excel, word, email, etc.

  • Graphic design, photography/videography or other creative skills are a plus

  • Knowledge of and interest in the beverage & hospitality industry

  • Ability to interact professionally and effectively with employees and the general public.

HOW TO APPLY

Email résumé and relevant work to Hello@fernson.com