Marketing Specialist Full Job Description
FERNSON Brewing Co & Totally Rad - Sales & Marketing Intern
sioux falls,sd
COMPANY DESCRIPTION
Fernson Brewing Company is located in Sioux Falls, South Dakota. Over the last 11 years, Fernson has quickly become the largest brewery in South Dakota. Our food venture, Totally Rad Eats, was added in the Summer of 2025. Despite the wide-open spaces on the Great Plains, we create things to bring people together.
JOB OVERVIEW AND OPPORTUNITIES
*disclaimer*
We aim to promote widespread and positive understanding of the Fernson brand, with the goal of selling more of our products and creating the best taproom experience. If you embody a solution to this goal, even in ways not listed below, we’d love to hear from you.
This position will primarily work with the Sales and Marketing teams. Job Duties will be assisting with Fernson’s digital presence and conducting product samplings, but as our team is small, the workload will be very diverse. You will collaborate with the taproom team on events, promotions, and other initiatives to increase sales. You’ll work with the sales team on preparing sales materials, supporting events, and planning campaigns that amplify their efforts. You’ll find yourself building photoshoots, tasting beer, attending events, and many other unique tasks. You will have the opportunity to grow into other roles that fit your skillset as the company needs and finds beneficial
We aim to be the most thoughtful experience on earth. In marketing, this means that we value quality, targeted content over a “turn and burn” approach. It means we take our time and do things right. We value originality and creative problem solving. We don’t copy what others do, but respond to trends with better products, marketing, and experiences. Our brand voice is approachable, fun, imaginative, simple, humble and sincere.
JOB DUTIES AND RESPONSIBILITIES
Schedule, coordinate, and post content on all Fernson and associated businesses social media platforms, including Instagram, Facebook, TikTok, Untappd & Google Business
Work closely with the brand manager on content creation
Aid the sales team on sales events & product tastings
Copywriting within the Fernson brand voice, for placement on social media captions, and blog posts
Assist in asset creation including photography and videography.
Research, develop, and execute traditional and social media marketing programs, advertising and sales programs
Learn and/or execute best practices in building and targeting audiences with advertisements on Facebook Ads Manager and Google Ads.
Collaborate with the brand manager on conceptual direction of new beer releases
Assist Sales team on delivery of products and relationship management with new and existing accounts.
WORK ENVIRONMENT
This job operates in an office environment with occasional out of office work for photoshoots, collaborations, and product samplings
DESIRED MINIMUM QUALIFICATIONS
Education in marketing, sales, or advertising
Brewery, entertainment, or hospitality experience a plus
Understanding of social media platforms
KNOWLEDGE & SKILLS
Strict attention to detail and strong organizational skills are a must
Eager to collaborate in a cross-functional environment
Ability to manage one’s own time & productivity
The ability to multitask on a wide array of projects and tasks
Strong verbal, written and communication skills
Advanced computer literacy - excel, word, email, etc.
Graphic design, photography/videography or other creative skills are a plus
Knowledge of and interest in the beverage & hospitality industry
Ability to interact professionally and effectively with employees and the general public.
HOW TO APPLY
Email résumé and relevant work to Hello@fernson.com