Director of Sales Full Job Description


Position: Director of Sales

The Company

Fernson Brewing Company is a young, rapidly growing brewery located in Sioux Falls, South Dakota. Over the last 3.5 years, Fernson has quickly become the largest brewery in South Dakota and has grown distribution to five states (SD, ND, MN, IA, NE). Despite the wide open spaces on the Great Plains, we aim to create beer that brings people together to share their stories. Our team is made up of hard-working, creative, knowledgeable individuals who strive to drive the company towards its vision: “The most thoughtful beer experiences on earth.”  

The Role

The Director of Sales is the face of Fernson Brewing Company in the market – to distributors and to accounts. Since winning a Gold Medal at the 2018 World Beer Cup, our growth has rapidly accelerated, so we’re seeking an experienced, enthusiastic sales executive who can lead the design, implementation, and management of the brewery’s sales strategy. Equal parts brand ambassador, field marketer, salesperson, mentor, and problem solver, this high-level, dynamic role is a critical component to the success of the company.

The Director of Sales will primarily be responsible for:

  1. Leadership & Collaboration

    1. The Director of Sales selects, onboards, and manages all sales team members in order to ensure execution of the company’s growth objectives.

  2. Proactive Strategic Planning & Implementation

    1. The Director of Sales controls all planning, implementation, and management of the company’s strategic sales initiatives.

  3. Distributor Relationship Management:

    1. The Director of Sales leads the management of all distributor relationships, ensuring marketing strategies and distributor focus lead to increased sales across all areas of distribution.

  4. Field Sales & Marketing Management:

    1. The Director of Sales organizes the team’s sales and marketing activities to establish Fernson’s on-premise, off-premise, and event presence in each area of distribution.

The Person We’re Looking For

  • Demonstrated success in developing strategies to increase market share

  • Long-term strategic planning and vision capabilities

  • Highly analytical, organized, and willing to work in a collaborative environment

  • Demonstrated success in team development with proven leadership skills

  • Passion for beer and craft beer industry

  • Bachelor’s Degree in relevant field OR equivalent experience required

  • Excellent communication (verbal and written) and relationship building skills

  • Independent, enthusiastic self-starter with a will-to-win sales approach

  • Valid driver’s license free from any DUIs

  • Other ideal qualifications (preferential, but not required):

    • 3 to 5 years’ experience in alcohol/beverage or consumer product goods industry

    • Knowledge and experience related to the three-tier sales system

    • Success within portfolio management and brand development

The Benefits

  • Competitive salary plus bonus opportunities

  • Paid time off

  • Paid company holidays

  • Gym membership

  • Eligible for Medical group plan

  • Work with super awesome people in a collaborative, flexible work environment.

  • Fernson beer benefits

If you think you’re a great fit, drop us an email with your resume and cover letter at